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There are lots of ways we communicate with the people important to us. The most important way is by the way you listen. For your actions (whether talking or other kinds of action) the ethics, sensitivity and generosity you display, the openness to other people's input and effects and affects on others who may not be obviously and directly involved are all ways of listening. Consider people you like, trust and respond to that you percieve as powerful in anyway. What is it you are responding to, can you embody these things honestly and ensure that you organization does as well.

How you behave and exercise your authority and power set the standards for others around you. They will either model you or resent you, deciding how how whether they will participate with you in your goals. Changing the form of your actions, modifying your goals is proof of listening, compromise. It is only negative if you modify the values you use as the foundation for your relationship. If it changes the meaning (in the bigger sense) of the actions. This is the next chakra (see below). In the business arena managers who think their employees will do what they say but not what they do have no understanding of human behaviour or at least have a self-centred convenient view of it. Sooner or later these attitudes filter out to anyone who has anything to do with you and the company. It means they will only have particular types of employees who will allow them to get away with it.

The next level of communication is what and how you say to your friends, fellow workers and employees. Then there is what you write both in internal and external communications about your material, and what you say in your advertising (as an individual this could include your CV or resumes).

Finally, there is what is written and said about you, as an individual and as part of a company.

Who do you need to talk to and how are you going to do it?

How are you going to communicate with co-workers, employees, friends or family who are going to be affected by the time and energy put into the project?

Who are the most important people in your life? Business-wise - your primary markets?

Describe them?

Who are your out circle of friends and associates? Secondary markets?

Describe them?

Who are your primary suppliers? These could be who your boss is, supplier of survival needs.

Describe them?

Who are your secondary suppliers? Emotional needs? (you decide the priorities)

Describe them?

Who are the other vested interests? Government agencies, community groups, non-government watch dogs.

In simple direct words: what are the most important things you want to say, about your life, your goals, your business to each of the above groups? (you know the drill - 25 words or less)

What are the second most important things you'd like to say?

What would you like your audiences to feel about your project?

What do you want them to understand?

How do you want them to do in response to your project?

What would you like people (esp. in the journalistic media) to say in response to your project?

Which media will you use to communicate?

Who will control your communications?

Who will create them?

What is the budget for communications?

What are the things goings on in other parts of your company, industry, society and economy that may interfere with the success of your messages getting out?

What kinds of things are likely to go wrong with the project that may affect your audiences and require communications? (Brainstorm everything, even the outrageous.)

What are the likely affects of each event on your audiences' opinions? (Save any judgments on likelihood of the events for later.)

Categorize these events according to their importance to your audiences' (not your own)understanding, feelings and actions in response to your project? (From cataclysmic to minor hiccup)

What are the probabilities of each event? (Be as realistic as possible, in an important big project get an insurance risk assessment.)

What preparations can you make for the each situation? (For some situations decide on strategies by category so if you are faced with something rare but difficult then at least you've thought about it and have an outline to help you make quick decisions.) The way your actions and their affects combine both in your mind and in the people affected by them have a meaning in the bigger picture of your life, society and environment. Meaning comes from the ramifications of your actions and effects through history, society and the environment. Often small things accumulate into big things, and things that seemed big are reduced to minutia.



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